Image by Ian Stauffer

Crisi & Quiros Pen Article on the Deeper work of managing up

Angelica Crisi and Dr. Laura Quiros recently published an article in the Legal Marketing Association’s (LMA) Strategies & Voices online magazine on “The Deeper Work of Managing Up.”

Managing up effectively for legal marketing professionals is critical to the success of their teams and the firms they serve. Unlike many other industries, law firms operate in an environment where marketing professionals are accountable not just to their department supervisors, but also to the dozens (and sometimes hundreds) of partner-level bosses, as well as external clients.

Although the theory and practice of “managing up” has been dissected extensively, recent, major cultural shifts demand a refreshed perspective.

We are still navigating a pandemic and are still at the center of a racial justice movement, both of which have shifted — in fact, upended — the way we work, live and interact with each other. With millions of employees in the process of returning to the office after more than a year of working from home, physically isolated from coworkers, now is the perfect opportunity to reevaluate our professional relationships and our shared professional objectives in order to engage our colleagues — specifically our supervisors and leadership — on a deeper and more sincere level.

Read the full article here.