CHIEF EXECUTIVE OFFICER,
Recognized as one of the “Top 100 Most Influential African Americans Leaders in Business” by The National Diversity Council and among Lawdragon’s “100 Leading Legal Consultants and Strategists,” Michael Coston advises companies, boards of directors, and executives on strategy, business development, and diversity, equity, and inclusion (DEI) matters. He also coaches high-performing professionals to advance their leadership, communication, and client development skills.
Michael's DEI work focuses on strategy, organizational assessments, and deepening committee/leadership engagement. He acts as an external DEI Officer for small to mid-size companies, and regularly advises business leaders on how to navigate through sensitive DEI-related issues and opportunities.
Prior to launching Coston Consulting, Michael served as the Chief Marketing Officer of McKool Smith for nearly a decade. He previously developed business generation and marketing initiatives at two Am Law 100 international law firms. He also served as the Director of Marketing at a New York-based law firm and head of public relations for the Tweezerman brand, where he helped cement the company’s name in popular fashion and beauty magazines, from InStyle and Allure, to Vogue and O, The Oprah Magazine, among others.
Michael holds a master’s degree in interpersonal and intercultural communication and bachelor’s degrees in both African American Studies and English from the University at Albany, along with a certification in Fostering Inclusion & Diversity from the Yale School of Management. Michael serves on the Board of Directors for Infinite Global, an international public relations, branding, and content services firm. He was awarded a 2020 Gold Hermes Creative Award for his article “Walking the Walk—How Law Firms Can Fight Racial Injustice,” published in Bloomberg Law.