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Michael Coston is CEO of Coston Consulting, a Black-owned business advisory firm devoted to helping clients expand their business and advance their diversity, equity, and inclusion (DEI) efforts. He received the "Black Leadership Award" from Profiles in Diversity Journal, and is recognized as one of the “Top 100 Most Influential African Americans Leaders in Business” by The National Diversity Council and among Lawdragon’s “100 Leading Legal Consultants and Strategists.” 

Coston Consulting advises industry leading clients across sectors and specializes in advising law firms. The firm’s partners include a diverse team of talented business and DEI consultants who collaborate to offer clients a unique, multidisciplinary approach to advance their business and culture goals.

Prior to launching Coston Consulting, Michael served as the Chief Marketing Officer of McKool Smith for nearly a decade. He previously developed business generation and marketing initiatives at two Am Law 100 international law firms. He also served as the Director of Marketing at a New York-based law firm and head of public relations for the Tweezerman brand, where he helped cement the company’s name in popular fashion and beauty magazines, from InStyle and Allure, to Vogue and O, The Oprah Magazine, among others. He has coached hundreds of high-performing professionals over the years and developed training programs related to honing effective interpersonal communication, client development, and leadership skills.

Michael holds a master’s degree in interpersonal and intercultural communication and bachelor’s degrees in both African American studies and English from the University at Albany, along with a certification in Fostering Inclusion & Diversity from the Yale School of Management.​ Michael serves on the Board of Directors for Infinite Global, an international public relations, branding, and content services firm. He was awarded a 2020 Gold Hermes Creative Award for his article “Walking the Walk—How Law Firms Can Fight Racial Injustice,” published in Bloomberg Law.

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