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Michael Coston is the Founder & CEO of Coston Consulting and a creator of the Coston Elevate Curriculum – an award-winning eLearning program designed to help law firm associates and junior partners accelerate their marketing and business development skills. 

Michael is recognized among Lawdragon’s “100 Leading Legal Consultants and Strategists” and as one of the “Top 100 Most Influential African Americans Leaders in Business” by The National Diversity Council. He also received the 2022 "Black Leadership Award" from Profiles in Diversity Journal.  

Michael advises clients on business generation, talent development, and diversity, equity, and inclusion (DEI) matters. He has also coached hundreds of high-performing professionals and developed comprehensive training programs related to client development, marketing, interpersonal communication, and leadership skills. 


Prior to launching Coston Consulting, Michael served as the Chief Marketing Officer of McKool Smith for nearly a decade. He previously developed business generation and marketing initiatives at two Am Law 100 international law firms. He also served as the Director of Marketing at a New York-based law firm and head of public relations for the Tweezerman International brand. 

Michael holds a master’s degree in interpersonal and intercultural communication and bachelor’s degrees in both Africana/Black Studies and English from the University at Albany, along with a certification in Fostering Inclusion & Diversity from the Yale School of Management.​ He received a 2020 Gold Hermes Creative Award for his article “Walking the Walk—How Law Firms Can Fight Racial Injustice,” published in Bloomberg Law

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