Michael Coston Moderates LMA Panel on How Law Firms Can Address DEI in Client-Facing Materials

5/27/21

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The Legal Marketing Association (LMA) convened leaders in DEI and legal marketing to discuss what works—and what doesn’t—when lawyers and marketers address DEI topics in pitches, proposals, websites, PR, social media, and more.

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Voices from inside and outside the legal industry gathered to help LMA’s members learn and grow in this critical area:

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• Michael Coston, Moderator: Michael is the CEO of Coston Consulting, a Black-owned business advisory firm that advises clients on strategy, business development, and DEI matters. 
   

• Tahisha Fugate, Law Firm Marketer: Tahisha has built her career around helping sophisticated law firms with growth strategy and branding. Now, she is pioneering a new role at the intersection of business development and DEI client relations at Orrick. 
   

• Jennifer Jaskolka, In-house Client: Jennifer is the Vice President and Associate General Counsel at ModivCare, which she recently joined after nine years at Xcel Energy, a Fortune 300 company. Jennifer has extensive experience hiring lawyers and evaluating law firm marketing content. 
   

• Imani Pope-Johns, Legal Outsider: Imani serves on Capitol Hill as the new Director of Communications for U.S. Representative Jahana Hayes of Connecticut. For three years, Imani managed public relations and communications at Howard University, a historically Black university, and she has similar experiences helping other organizations and small businesses to reach target audiences. 

 

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