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Marketing Laterals

Law Firm Strategies for Publicizing Laterals Amid Lockdowns in law360


The COVID-19 pandemic has created new challenges for law firms regarding the hiring process and many other areas. There are no longer face-to-face meetings and in-person events to network and build relationships.


Law firms must adapt to the new process as these traditional strategies are no longer working. Andrew Longstreth, Jesse Dungan, and Michael Coston discuss new strategies and changes that can be utilized to combat these challenges in their Law360 article “Law Firm Strategies for Publicizing Laterals Amid Lockdowns.” The strategies discussed include: 

  • Messaging Matters 

  • Media Management 

  • Internal and Client Communication 

  • Content Calendar 

  • Virtual Introduction 


Read the full article here

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