Marketing Laterals

Law Firm Strategies for Publicizing Laterals Amid Lockdowns 


The COVID 19 Pandemic has created new challenges for Law Firms regarding the hiring process and many other areas. There are no longer face to face meetings and events that can be attended to network and build relationships. Law Firms are having to adept to the new process and the traditional strategies are no longer working. Andrew Longstreth, Jesse Dungan and Michael Coston discuss new strategies and changes that can be utilized to combat these challenges in their Law360 article “Law Firm Strategies for Publicizing Laterals Amid Lockdowns”.  The strategies they discussed included: 

  • Messaging Matters 

  • Media Management 

  • Internal and Client Communication 

  • Content Calendar 

  • Virtual Introduction 


Read the full article here