Effective Marketing Practices in the Wake of COVID-19 and the Racial Justice Movement
Jamie Diaferia, CEO of Infinite Global, welcomes Michael Coston, CEO of Coston Consulting, to our latest podcast to discuss the effect of Covid-19 on the comms industry and what professional services firms can do to engage authentically with the racial justice movement.
This episode also examines:
What firms should be thinking about from a marketing and business development perspective so that they’re well positioned to emerge from the turmoil caused by Covid-19
The humanization of the client relationship
What a diversity program looks like and what employees in professional services are looking for internally
How less diverse firms can support anti-racism initiatives
Listen to full podcast here.