Effective Marketing Practices in the Wake of COVID-19 and the Racial Justice Movement 

7/20/20 

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Jamie Diaferia, CEO of Infinite Global, welcomes Michael Coston, CEO of Coston Consulting, to their latest podcast to discuss the effect of Covid-19 on the comms industry and what professional services firms can do to engage authentically with the racial justice movement. 

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This episode also examines: 
 

• What firms should be thinking about from a marketing and business development perspective so that they’re well positioned to emerge from the turmoil caused by Covid-19 

• The humanization of the client relationship 

• What a diversity program looks like and what employees in professional services are looking for internally 

• How less diverse firms can support anti-racism initiatives 

Listen to full podcast here.