Black Enterprise highlights the Coston elevate curriculum
Black Enterprise highlighted Coston Consulting's new eLearning program, the Coston Elevate Curriculum. The curriculum is a video-based eLearning program designed to help law firm associates and junior partners advance their marketing and revenue generation skills.
The Coston Elevate Curriculum has an easy-to-follow core program that covers vital basic skills like branding and marketing through networking strategies. It also offers an advanced course track that provides content for senior associates and junior partners. The advanced program helps those who want to learn about profile raising, pitching for new business, client relations, and cross-selling.
“The legal industry is more competitive than ever, and it’s become increasingly important for young associates and junior partners to hone their marketing and business development skills early in their careers to help them stand out in a crowded marketplace and eventually generate business,” said Michael Coston, CEO of Coston Consulting. “We designed the Elevate Curriculum to do just that.”
Along with Mr. Coston, the Elevate Curriculum’s instructors include Coston partners Angelica Crisi and Toni Wells. The group combined their more than 50 years of legal marketing and business development experience to create the eLearning program and share some of the legal industry’s most effective marketing and client development best practices.
Access the full article on BlackEnterprise.com here.