PR & Media Relations


Recognized among Lawdragon’s “100 Leading Legal Consultants and Strategists,” Michael Coston has nearly 20 years of experience leading business development, marketing, and communication initiatives in the legal, corporate, and not-for-profit sectors. He specializes in developing client development and marketing strategies for professional services firms. 

Michael provides strategic advisory consulting services to companies, boards of directors, and executives across a broad range of focus areas, including strategy, client development, marketing, diversity, and communication-related matters. He has coached hundreds of high-performing professionals over the years and has developed training programs focused on building and honing effective interpersonal communication and client development skills.


Prior to launching Coston Consulting, Michael served as the CMO for McKool Smith where he led the firm’s business development and marketing initiatives for nearly a decade and was instrumental in establishing the firm’s reputation as one of the nation’s most elite trial firms.  

Michael entered the legal industry in 2005 as the Director of Marketing and Public Relations for Forchelli Deegan Terrana, a New York-based law firm. He later developed business development and marketing initiatives at two international AmLaw 100 law firms. Michael started his career as head of public and media relations for the Tweezerman brand, and helped cement the brand’s name in popular fashion and beauty magazines, from InStyleSeventeen, and Allure, to VogueElle, and O, among others.

Michael is a graduate of the University at Albany. He holds a master’s degree in Communication and bachelors’ degrees in both African American studies and English. After completing graduate school, Michael organized fund development and communication efforts for charitable organizations such as the Homeless & Travelers Aid Society, the Regional Food Bank of Northeastern New York, and the YWCA of Troy-Cohoes.​


Named Business Equality Pride Magazine's "Top 40 under 40" LGBTQ+ Leaders, Angelica offers clients nearly 20 years of professional experience in business development, marketing, communications, and lateral hiring strategies in the legal, corporate, and not-for-profit sectors.


Prior to joining Coston Consulting, Angelica served as the head of marketing for Labaton Sucharow LLP, a nationally ranked plaintiffs’ firm that has recovered more than $12 billion on behalf of defrauded investors and consumers. 

Angelica previously led marketing and client development efforts for litigation and corporate teams at three AmLaw 100 firms.

Angelica also co-founded a design company that launched a line of lifestyle products, some of which appeared on TLC Network and were sold in Rockefeller Plaza, Caesars Palace, and Universal Studios stores. During her six years advising the company, she counseled on business operations, marketing, PR, and customer development strategies. 

Outside of work, Angelica devotes time to social justice – particularly LGBTQ – and animal rights issues, and serves on the board of two nonprofit organizations: Positive Tails and Catskill Animal Sanctuary. Coston Consulting's pro bono work for the Sanctuary earned the firm a Platinum Hermes Award in Media Strategy. She is a professional member of The National LGBT Bar Association.


Angelica received a B.A., magna cum laude, from Bucknell University and an M.B.A. from Baruch College. She also received a certificate in architectural design from Harvard University’s extension school.

Unlock your potential. Elevate your brand.

Coston Consulting is a black-owned business advisory firm devoted to helping clients expand their business, raise their profile, and maximize their profitability. The firm represents clients and individuals across industries and specializes in representing law firms. Focus areas include strategy; business development; marketing; public relations; recruiting; diversity, equity, and inclusion; and trainings and workshops.




Building and maintaining a successful business requires sound strategy, tactical planning, and effective coordination and implementation to ensure the best results. We serve as strategic advisors and hands-on resources to help clients advance in the most competitive business environments. Services include:  


  • Strategic planning 

  • SWOT analysis

  • Firm alignment & consensus building

  • Client surveys & feedback programs

  • Value proposition development

  • Brand auditing

  • Growth strategies

  • Succession planning 

  • Marketing department assessments





We immerse ourselves in your business to understand your services, talent, value propositions, and overall business generation goals. This allows us to develop customized client development strategies that drive new business opportunities and increase your revenue. Services include:  


  • Client development strategy

  • Attorney coaching

  • Opportunity assessments 

  • Practice & attorney business plans

  • Client teams 

  • Cross-selling initiatives

  • Proposals & pitches

  • Business & competitive intelligence




Coston Consulting helps you stay ahead of your competitors and in front of potential clients. Our consultants develop strategic marketing and profile-raising initiatives to expand awareness of your firm and position your lawyers for client development opportunities. Services include:


  • Practice group and attorney marketing plans

  • Firm submissions and nominations

  • Sponsorships and membership opportunities

  • Speaking engagements and thought leadership

  • Content development (website, RFPs, presentations)

  • Strategic advertising

  • Social media marketing






Image is everything. And public perception of your brand often outweighs reality. Having an effective PR strategy is fundamental to growing your business, protecting your reputation, and advancing awareness of your brand. Clients come to us for customized PR and media relations strategies that help penetrate their target markets and position them above their competitors. Services include:


  • Media relations

  • Litigation PR 

  • Crisis communications 

  • Corporate communications 

  • Community relations 

  • Messaging & brand positioning

  • Social media strategy 

  • Media training




Effective lateral recruiting is key to any firm’s success and longevity. While finding candidates with an established book of business is always important, finding candidates with the right cultural and practice fit is just as crucial. Coston Consulting provides the following services to help you discover and develop the right talent for your firm:


  • Recruiting and talent placement

  • Business development and marketing assessments on individual hires/teams

  • Cultural fit and personality assessments

  • Lateral attorney targeting based on practice/market opportunities 

  • Market/practice area assessments to identify growth opportunities


diversity, equity, & inclusion

Diversity, equity, and inclusion (DEI) are critical and powerful tools to advance an organization’s culture, foster innovation, and outperform competitors. Our  team provides DEI consulting services to small and medium size companies across industries, and regularly collaborates with DEI thought and practice leaders to provide a broad range of customized services. Focus areas include:   


  • Diversity and inclusion audits and program assessments 

  • Employee feedback initiatives and self-assessments 

  • Diverse vendor programs 

  • Unconscious bias and anti-racism workshops  

  • Diverse talent searches 


Trainings & workshops

Your next retreat should be your best retreat. Coston Consulting helps clients develop and facilitate effective training programs, workshops, and strategy sessions that motivate teams, build consensus, and position firms for success.

Coston Consulting also conducts workshops and trainings to help teams build and expand their core competencies in business development and marketing. Focus areas include:

  • Profile Raising & Network Management

  • Building Your Brand

  • Client Targeting & Discovering Opportunities  

  • Effective Communication Styles 

  • Media Relations Training 

  • Perfecting Your Pitch 

  • Developing Business Plans

  • LinkedIn - White Circle

1441 Broadway, Suite 3144

New York, New York 10018


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