PR & Media Relations


Recognized among Lawdragon’s “100 Leading Legal Consultants and Strategists,” Michael Coston advises companies, boards of directors, and executives across a broad range of focus areas, including strategy, business development/marketing, and diversity, equity, and inclusion-related matters. He has coached hundreds of high-performing professionals and developed training programs focused on building interpersonal communication and business development skills. 

Michael has nearly 20 years of experience in the legal, corporate, and not-for-profit sectors. Prior to launching Coston Consulting, he served as the CMO of McKool Smith, where he led business development and marketing initiatives for nearly a decade and was instrumental in helping to establish the firm’s reputation as one of the nation’s most elite trial firms.  ​

Michael entered the legal industry in 2005 as the Director of Marketing and Public Relations for Forchelli Deegan Terrana, a New York-based law firm. He later developed business development and marketing initiatives at two Am Law 100 international law firms. Michael started his career as the head of public relations for the Tweezerman brand and helped cement the company’s name in popular fashion and beauty magazines, from InStyle and Allure, to VogueElle, and O, among others.​

Michael holds a master’s degree in Communication and bachelor’s degrees in both African American studies and English from the University at Albany, along with a certification in Fostering Inclusion & Diversity from the Yale School of Management. After completing graduate school, Michael organized fund development and communication efforts for charitable organizations such as the Homeless & Travelers Aid Society, the Regional Food Bank of Northeastern New York, and the YWCA of Troy-Cohoes.​ He was awarded a 2020 Gold Hermes Creative Award for his article “Walking the Walk—How Law Firms Can Fight Racial Injustice,” published in Bloomberg Law.


Recognized as one of the "Top 40 under 40" LGBTQ+ Leaders by Business Equality Pride Magazine, Angelica has nearly 20 years of professional experience in marketing, business development, and communications in the legal, corporate, and nonprofit sectors.

Angelica’s experience spans the professional services and product marketing sectors and includes advising global professional services firms and entrepreneurial start-up businesses. The diversity of her experience across industries enables her to bring an innovative and unique perspective to the table for clients.

Professional Services Marketing

Angelica works closely with clients, particularly C-suite professionals, on the strategic vision for their company or brand. She advises on business strategy, client development, marketing, PR, and diversity-related matters. She cultivates relationships and coaches key stakeholders on profile-raising and client development efforts to improve revenue generation. And as a member of the LGBTQ+ community, diversity and inclusion have always been at the forefront of her approach to advance an organization's goals, execute projects, and drive profitability.  


Prior to joining Coston Consulting, Angelica served as the CMO for Labaton Sucharow LLP, an award-winning plaintiffs’ litigation firm that prosecutes fraud on Wall Street and took on some of the greatest offenders of the financial crisis. Angelica previously led marketing and client development efforts for litigation and corporate teams at three AmLaw 100 firms.

Product Development & Marketing

Angelica has advised clients on marketing their proprietary technology products, from software as a service (SaaS) to an educational website/platform in the legal services industry. On the retail side, her experience includes advising a boutique design company and crafting the company’s branding, PR, and digital marketing strategies/campaigns, as well as overseeing B2B and B2C relations. Some of the company’s products appeared on TLC Network and were sold in RICKY’S NYC and P!Q’s Grand Central Station, Rockefeller Plaza, Caesars Palace, and Universal Studios stores. 

Affiliations & Education

Angelica devotes time to social justice and animal rights issues, and serves on the board of two nonprofit organizations: Positive Tails and Catskill Animal Sanctuary. Her pro bono work for the Sanctuary earned a Platinum Hermes Creative Award in Media Strategy. She is a professional member of The National LGBT Bar Association and the Legal Marketing Association.

Angelica received a B.A., magna cum laude, from Bucknell University and an M.B.A. from Baruch College. She also holds a certification in Fostering Inclusion & Diversity from the Yale School of Management. 

Life Beyond Work

Outside of work, Angelica lives with her wife and dogs. She is an avid cyclist and hiker who recently summited Fitz Roy and Torres del Paine in Patagonia—and is now tackling the 35 high peaks in the Catskill mountains.

Unlock your potential. Elevate your brand.

Coston Consulting is a certified Black-owned business advisory firm devoted to helping clients expand their business, raise their profile, and advance their diversity, equity, and inclusion (DEI) efforts. The firm represents clients across industries and specializes in advising professional services firms, with an expertise in the legal industry. Focus areas include strategy, business development, marketing, and DEI consulting.




Building and maintaining a successful business requires sound strategy, tactical planning, and effective coordination and implementation to ensure the best results. We serve as strategic advisors and hands-on resources to help clients advance in the most competitive business environments. Services include:  


  • Strategic planning 

  • SWOT analysis

  • Firm alignment & consensus building

  • Client surveys & feedback programs

  • Value proposition development

  • Brand auditing

  • Growth strategies

  • Succession planning 

  • Marketing department assessments





We immerse ourselves in your business to understand your services, talent, value propositions, and overall business generation goals. This allows us to develop customized client development strategies that drive new business opportunities and increase your revenue. Services include:  


  • Client development strategy

  • One-on-one coaching

  • Opportunity assessments 

  • Group & individual business plans

  • Client teams 

  • Cross-selling initiatives

  • Proposals & pitches

  • Business & competitive intelligence




Coston Consulting helps you stay ahead of your competitors and in front of potential clients. Our consultants develop strategic marketing and profile-raising initiatives to expand awareness of your firm and position your professionals for client development opportunities. Services include:


  • Group and individual marketing plans

  • Firm/company submissions and nominations

  • Sponsorships and membership opportunities

  • Speaking engagements and thought leadership

  • Content development (website, RFPs, presentations)

  • Strategic advertising

  • Social media marketing


diversity, equity, & inclusion (DEI)

Organizations unlock their full potential when they are built on an equitable culture that thrives on diversity. Our consultants provide a full range of advisory services to guide organizations through their most important DEI challenges and opportunities and develop strategic programs to advance their business and cultural goals. We also provide ongoing executive and management coaching to maximize DEI sustainability and program impact. 
Focus areas include:     

  • Organizational assessments & employee perceptions audits 

  • Strategic planning & program execution 

  • Executive coaching & DEI sustainability 

  • DEI workshops & trainings 

  • Business development coaching  

  • LinkedIn - White Circle

1441 Broadway, Suite 3144

New York, New York 10018


© 2020 Coston Consulting | Certified MBE