MARKETINg & BUSINESS
PR & Media Relations
CHIEF EXECUTIVE OFFICER,
Recognized among Lawdragon’s “100 Leading Legal Consultants and Strategists,” Michael Coston has nearly 20 years of experience leading marketing, business development, and communication initiatives in the legal, corporate, and not-for-profit sectors. He specializes in developing marketing and business development, talent acquisition, and diversity strategies for law firms.
Michael started his career as head of PR and media relations for the Tweezerman brand. His work helped cement the brand’s name in popular fashion and beauty magazines, from InStyle, Seventeen, and Allure, to Vogue, Elle, and O, among others.
After completing graduate school, he organized fund development and communication efforts for charitable organizations such as the Homeless & Travelers Aid Society, the Regional Food Bank of Northeastern New York, and the YWCA of Troy-Cohoes.
Michael entered the legal industry in 2005 as the Director of Marketing and PR for Forchelli Deegan Terrana, a New York-based law firm. He later developed litigation marketing and business development initiatives at two international AmLaw 100 law firms. For nearly a decade, he led marketing and business development at McKool Smith and was instrumental in establishing the firm’s reputation as one of the nation’s most elite trial firms.
Michael is a graduate of the University at Albany. He holds a master’s degree in Communication and bachelors’ degrees in both English and African-American studies. He serves on the Diversity Committee for the Legal Marketing Association and is a member of the Metropolitan Black Bar Association.
Named Business Equality Pride Magazine's "Top 40 under 40" LGBTQ+ Leaders, Angelica offers clients nearly 20 years of professional experience in business development, marketing, communications, and lateral hiring strategies in the legal, corporate, and not-for-profit sectors.
Prior to joining Coston Consulting, Angelica served as the head of marketing for Labaton Sucharow LLP, a nationally ranked plaintiffs’ firm that has recovered more than $12 billion on behalf of defrauded investors and consumers.
Angelica previously led marketing and client development efforts for litigation and corporate teams at three AmLaw 100 firms.
Angelica also co-founded a design company that launched a line of lifestyle products, some of which appeared on TLC Network and were sold in Rockefeller Plaza, Caesars Palace, and Universal Studios stores. During her six years advising the company, she counseled on business operations, marketing, PR, and customer development strategies.
Outside of work, Angelica devotes time to social justice – particularly LGBTQ – and animal rights issues, and serves on the board of two nonprofit organizations: Positive Tails and Catskill Animal Sanctuary. Coston Consulting's pro bono work for the Sanctuary earned the firm a Platinum Hermes Award in Media Strategy. She is a professional member of The National LGBT Bar Association.
Angelica received a B.A., magna cum laude, from Bucknell University and an M.B.A. from Baruch College. She also received a certificate in architectural design from Harvard University’s extension school.
Unlock your potential. Elevate your brand.
Coston Consulting is a certified minority-owned business advisory firm devoted to helping clients expand their business, raise their profile, and maximize their profitability. The firm represents clients and individuals across industries and specializes in representing law firms. Focus areas include strategy; business development; marketing; public relations; recruiting; diversity and inclusion; and trainings and workshops.