PR & Media Relations


Recognized among Lawdragon’s “100 Leading Legal Consultants and Strategists,” Michael Coston has nearly 20 years of experience leading marketing, business development, and communication initiatives in the legal, corporate, and not-for-profit sectors. He specializes in developing marketing and business development, talent acquisition, and diversity strategies for law firms.

Michael started his career as head of PR and media relations for the Tweezerman brand. His work helped cement the brand’s name in popular fashion and beauty magazines, from InStyleSeventeen, and Allure, to VogueElle, and O, among others.


After completing graduate school, he organized fund development and communication efforts for charitable organizations such as the Homeless & Travelers Aid Society, the Regional Food Bank of Northeastern New York, and the YWCA of Troy-Cohoes.

Michael entered the legal industry in 2005 as the Director of Marketing and PR for Forchelli Deegan Terrana, a New York-based law firm. He later developed litigation marketing and business development initiatives at two international AmLaw 100 law firms. For nearly a decade, he led marketing and business development at McKool Smith and was instrumental in establishing the firm’s reputation as one of the nation’s most elite trial firms.  

Michael is a graduate of the University at Albany. He holds a master’s degree in Communication and bachelors’ degrees in both English and African-American studies. He serves on the Diversity Committee for the Legal Marketing Association and is a member of the Metropolitan Black Bar Association.


Named Business Equality Pride Magazine's "Top 40 under 40" LGBTQ+ Leaders, Angelica offers clients nearly 20 years of professional experience in business development, marketing, communications, and lateral hiring strategies in the legal, corporate, and not-for-profit sectors.


Prior to joining Coston Consulting, Angelica served as the head of marketing for Labaton Sucharow LLP, a nationally ranked plaintiffs’ firm that has recovered more than $12 billion on behalf of defrauded investors and consumers. 

Angelica previously led marketing and client development efforts for litigation and corporate teams at three AmLaw 100 firms.

Angelica also co-founded a design company that launched a line of lifestyle products, some of which appeared on TLC Network and were sold in Rockefeller Plaza, Caesars Palace, and Universal Studios stores. During her six years advising the company, she counseled on business operations, marketing, PR, and customer development strategies. 

Outside of work, Angelica devotes time to social justice – particularly LGBTQ – and animal rights issues, and serves on the board of two nonprofit organizations: Positive Tails and Catskill Animal Sanctuary. Coston Consulting's pro bono work for the Sanctuary earned the firm a Platinum Hermes Award in Media Strategy. She is a professional member of The National LGBT Bar Association.


Angelica received a B.A., magna cum laude, from Bucknell University and an M.B.A. from Baruch College. She also received a certificate in architectural design from Harvard University’s extension school.

Unlock your potential. Elevate your brand.

Coston Consulting is a certified minority-owned business advisory firm devoted to helping clients expand their business, raise their profile, and maximize their profitability. The firm represents clients and individuals across industries and specializes in representing law firms. Focus areas include strategy; business development; marketing; public relations; recruiting; diversity and inclusion; and trainings and workshops.




Building and maintaining a successful business requires sound strategy, tactical planning, and effective coordination and implementation to ensure the best results. We serve as strategic advisors and hands-on resources to help clients advance in the most competitive business environments. Services include:  


  • Strategic planning 

  • SWOT analysis

  • Firm alignment & consensus building

  • Client surveys & feedback programs

  • Value proposition development

  • Brand auditing

  • Growth strategies

  • Succession planning 

  • Marketing department assessments





We immerse ourselves in your business to understand your services, talent, value propositions, and overall business generation goals. This allows us to develop customized client development strategies that drive new business opportunities and increase your revenue. Services include:  


  • Client development strategy

  • Attorney coaching

  • Opportunity assessments 

  • Practice & attorney business plans

  • Client teams 

  • Cross-selling initiatives

  • Proposals & pitches

  • Business & competitive intelligence




Coston Consulting helps you stay ahead of your competitors and in front of potential clients. Our consultants develop strategic marketing and profile-raising initiatives to expand awareness of your firm and position your lawyers for client development opportunities. Services include:


  • Practice group and attorney marketing plans

  • Firm submissions and nominations

  • Sponsorships and membership opportunities

  • Speaking engagements and thought leadership

  • Content development (website, RFPs, presentations)

  • Strategic advertising

  • Social media marketing






Image is everything. And public perception of your brand often outweighs reality. Having an effective PR strategy is fundamental to growing your business, protecting your reputation, and advancing awareness of your brand. Clients come to us for customized PR and media relations strategies that help penetrate their target markets and position them above their competitors. Services include:


  • Media relations

  • Litigation PR 

  • Crisis communications 

  • Corporate communications 

  • Community relations 

  • Messaging & brand positioning

  • Social media strategy 

  • Media training




Effective lateral recruiting is key to any firm’s success and longevity. While finding candidates with an established book of business is always important, finding candidates with the right cultural and practice fit is just as crucial. Coston Consulting provides the following services to help you discover and develop the right talent for your firm:


  • Recruiting and talent placement

  • Business development and marketing assessments on individual hires/teams

  • Cultural fit and personality assessments

  • Lateral attorney targeting based on practice/market opportunities 

  • Market/practice area assessments to identify growth opportunities


diversity &


Having a diverse workforce should be a priority for every company, especially law firms. Now, more than ever, clients are demanding diversity from their outside counsel and directing their legal spend to law firms that have diverse attorneys handling their most important matters.

Coston Consulting helps law firms develop initiatives to attract and retain diverse talent. We provide a range of series to law firms, affinity groups, and inclusion committees, including:     

  • Diversity and inclusion audits  

  • Diverse talent searches

  • Diversity and inclusion program development and implementation

  • Facilitate diversity and inclusion presentations and workshops


Trainings & workshops

Your next retreat should be your best retreat. Coston Consulting helps clients develop and facilitate effective training programs, workshops, and strategy sessions that motivate teams, build consensus, and position firms for success.

Coston Consulting also conducts workshops and trainings to help teams build and expand their core competencies in business development and marketing. Focus areas include:

  • Profile Raising & Network Management

  • Building Your Brand

  • Client Targeting & Discovering Opportunities  

  • Effective Communication Styles 

  • Media Relations Training 

  • Perfecting Your Pitch 

  • Developing Business Plans

  • LinkedIn - White Circle

1441 Broadway, Suite 3144

New York, New York 10018


© 2020 Coston Consulting LLC